Use Care in Connecting With an Audience

There are many channels that an artist can use to broadcast themselves today. We all know this. And, we all know that it has become incredibly popular in recent years.

Personal branding, and DIY production/broadcasting methods seem to be mentioned everywhere today.

Ok, cool, but we all know the what. Lets look at the why. Why are audiences attracted to this?

I've decided that its all a matter of authenticity. When an artist broadcasts directly to an audience, he or she is making a gesture that they themselves are real and authentic. I think that is what audiences are increasingly becoming attracted to. Its what they've been missing.

You may think that this is obvious but I don't think it is to a lot of people and groups using social media tools. These tools must be used for the purpose of making an authentic connection. Not every recording artist should Twitter, or blog, or have a YouTube channel.

As an artist, take care in using this stuff. The 'use it all' approach won't resonate with your fans. Take the time to find out what is going to work for you and what you can be creative with.