More on that ad-sup discussion

This bit of Lucas' response to Michael's comment over at SAI stuck out to me.

Michael said:
"If an ad supported music business wants to experiment they should pay for that, otherwise plenty of time for labels to wait until a viable business emerges. So really no pressure there to make a deal."

Lucas said:
"It means that the labels are just waiting for some internet music business to survive the gauntlet. They cash in here and there, losing value in tandem, and patiently working through round after round of dead internet music startups until one is hardy enough to last."

I'm trying to think of other industries that are this passive in their thinking. No seriously...