Freedom / Radiohead / Managers

Radiohead's House of Cards project is the result of freedom. When a creative group like a band is out from under an entity that isn't fully focused on them, they are able to explore stuff that interests them and their fans.

Freedom to explore creative ideas that will mean something to a core audience is what its all about.

Because of the remix project of the song 'Nude' and now this video remix project of House of Cards, Radiohead apparently knows what the audience wants. That being interactive projects that require a little technical know how.

Radiohead is delivering on what the audience thinks is cool.

Are most labels focused enough to know what a particular artist fan group desires? I do know that a smart artist manager knows what is best.

What we should take away from these two song projects is that Radiohead has a pinpoint idea of what their audience likes and appreciates.